Why “Everything Matters:” 20 years of Franklin Pictures
For nearly two decades, our team at Franklin Pictures has lived by a simple but powerful mantra: everything matters. It’s the philosophy that has guided us through countless projects and is the secret ingredient behind every video we’ve produced that genuinely engages and connects.
You see, a video isn’t just a collection of shots and soundbites. It’s an opportunity to tell a story, to build a bridge between an organization and its audience. But to do that effectively, you have to go beyond the surface. You have to immerse yourself in the journey.
The Hero’s Journey
We don’t just take on projects; we saddle up alongside you as an integrated part(ner) of your team. You are the hero of our story, and our mission is to understand your journey completely, diving deep into the challenges you confront, the community you serve, and the mission you lead.
It’s in the careful, often delicate, fine-tuning of the tension between these three elements that a truly compelling narrative emerges. The challenge becomes more than just an obstacle; it becomes the catalyst for growth. The community isn’t just an audience; it becomes the heart of the mission. And the mission itself isn’t just a goal; it becomes a shared purpose.
Relentless Attention to Detail
This is where “everything matters” truly comes into play. We believe that every frame, every cut, every sound cue contributes to the emotional weight and authenticity of the final product. We are relentless in our attention to detail, meticulously finessing each element to pitch-perfection.
- Is anything we see or hear distracting from the core
- Is our lighting properly set to create the intended mood?
- How does the camera’s position, movement and framing express our intended message?
- Does the pace of action and cuts build the right kind of anticipation?
- Does the music elevate the message without overpowering it?
- Is the message itself clear, concise, and compelling?
This level of scrutiny might seem obsessive, but it’s this very obsession that allows us to create videos that don’t just inform, but truly resonate. It’s what transforms a good video into a powerful tool for connection and change.
For 20 years, our joy has been bringing these stories to life. And we’ve learned that when you treat every single detail as if it matters, what we get is a video that matters, too.
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Donna Lawrence
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Louis Aguilar
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